Will the RAM overtake the Silverado?

Another year of substantial upgrades, as well as back to back wins of the Motor Trend Truck of the Year award means Chrysler’s RAM 1500 light-duty pickup is quickly gaining ground on the long time number two seller, the Chevrolet Silverado.

The RAM 1500 has been in the number three spot for light-duty pickup sales for some time now, but the sales gap between the two trucks is nowhere near as big as it used to be. According to http://www.autonews.com/, since the redesigned Silverado debuted seven months ago, the RAM has trailed by over 52,000 units. While that may seem like a big number, in the same period last year the gap was over 97,000 units. The RAM is gaining on the Silverado, and it is gaining fast.

It is clear that the common theme around most of the critics’ reviews of the new Silverado is that it was more ‘evolutionary’ and less ‘revolutionary.’ Chevrolet didn’t create a radical new design with the Silverado, instead making a solid truck that doesn’t have any particular standout features, like the new Ford and RAM trucks. The RAM has an all-new fuel efficient diesel V6 and 8-speed transmission and the next F-150 will be made of aluminum and have EcoBoost engine options.

In past years, it was a rare sight to see loyal pickup truck buyers switching brands, but the latest offering from RAM seems to be luring customers from Chevrolet and GMC. The question now is will RAM’s recent sales momentum allow it to pass up Chevrolet and get into the number 2 sales spot? With the upcoming dealer truck months, such as at http://www.wowwoodys.com/ram-dealer-missouri, that answer may be yes.